You might be wondering how much digital marketers will make in 2023 and beyond if you are starting your hunt for a digital marketing job or contemplating a new career in the area.
Given the variety of tasks in digital marketing, compensation for different roles, businesses, or companies might vary as well.
This post will help you better understand the pay range for certain digital marketing professions. Later on, you will investigate how many elements could affect your pay, advice on how to raise your earning potential, and courses designed to equip you with work relevant abilities.
Salary in digital marketing 2024
Digital marketing job pay might range greatly.
We have arranged the table below with wages (base + extra compensation) for manager positions matching the top six channels marketers are now employing to reach consumers, therefore helping you better understand how much you may make. Hubspot's 2023 State of Marketing paper lists social media, web/blog, email marketing, content marketing, influencer marketing, and SEO marketing as the top channels.
| Role |
What they make |
What they do |
Top-rated companies |
Digital marketing manager |
$78,232 |
Implements a company’s digital marketing strategies to reach target audiences. |
Amazon, Google, Accenture, IBM, Freelancer |
Social media manager |
$53,242 |
Maintains a company’s social media presence and oversees social media marketing campaigns. |
Accenture, Teleperformance, Freelancer, Meta, TaskUs |
Blog manager |
$50,798 |
Oversees a company’s blogging efforts, including writing blog content and optimizing the blog’s metadata. |
SEMRush, Univ. of Southern California, DentalQore, Investish Digital, Magoosh |
Content manager |
$71,423 |
Oversees the development of strategic content to inform and attract audiences. |
Meta, Microsoft, Accenture, IBM, Google |
Influencer marketing manager |
$78,117 |
Builds influencer partnerships for a company and optimizes influencer marketing campaigns. |
SelfEmployed.com, Curology, Nike, Nike Communications, Self Opportunity |
SEO manager |
$71,624 |
Oversees a company’s SEO practices and optimizes a site to attract more organic traffic. |
Terakeet, Wpromote LLC, Logical Position, Google, SelfEmployed.com |
Model your research process using the table below. Glassdoor's July 2023 average base pay for US jobs guides all wages shown. Glassdoor sources top-rated organizations seeking for these positions from a range of companies given 4 stars or higher on the site by workers.
Under what circumstances might your digital marketing pay change?
You would want to take into account elements that can influence your earning potential now that you know wages for various positions and a structure for investigating your possibilities. These cover:
Study
For certain digital marketing positions, a bachelor's degree, graduate degree, or certifications in highly sought-after talents increases pay. Zippia reports that 10.1 percent of digital marketers have a master's degree and 76.4 percent have a bachelor's degree [2]. Among relevant majors include business, marketing, public relations, and communication.
Reality
Your earning potential might be related to your history in digital marketing. Experience might come from contract or freelance work, employment, or even marketing your own company.
function
Advanced roles in digital marketing, including digital marketing manager ($78,232), often pay more than entry-level or individual contributor roles, such digital marketing expert ($54,819).
Ability
Having strong digital marketing knowledge might increase your appeal as a job applicant with better earning capacity. Check job descriptions for both needed and desired abilities. As of July 2023, social media marketing, Google Analytics, search engine optimization (SEO), User Experience (UX), and cooperation rank highest among the top abilities employers are noting in job descriptions ZipRecruiter's Career Keyword Mapper discovered.
Talk also to hiring managers and recruiters about how your skill set could influence your pay offer.
business
A company's size, marketing budget, and business goals will all affect salaries. Glassdoor, for instance, projects that firms like Amazon, Cisco Systems, and Disney pay digital marketing managers salaries above $100,000, while organizations like the YMCA and United Way pay salaries of $50,000 or $60,000.
Industry:
Likewise, the sector in which you operate will affect your pay range. For instance, Glassdoor notes that although a digital marketing manager in education may make $79,907 as of July 2023, a digital marketing manager in financial services can get an average basis pay of $98,227.
Cities
Salaries vary city by city. Glassdoor notes, for instance, that a Portland, Oregon digital marketer might expect to make, on average, $73,873 while someone with the same job title in Houston, Texas, could make an average of $76,846.
4 Digital marketing best practices
Empower yourself with the following wage best practices while you seek for a job and progress your digital marketing career. Consistent activity can help you to raise your income potential and job choices:
1. Improve your approaches of job searching.
To keep current on the employment market, explore digital marketing job openings on many career sites. These questions should help you direct your study:
Typical digital marketing pay for this position?
What are the usual pay in different sectors?
Which firms are recruiting for this position, and how do workers view them on Glassdoor and other employment sites?
Examining the social media profiles, websites, and customer evaluations of several businesses helps me to know more about them.
2. Develop your knowledge in digital marketing by means of experience.
Maintaining your digital marketing education is always a smart choice regardless of your job search or professionalizing in your present position. Doing this may result in a stronger CV, better pay, and more exposure to changing demands of companies.
Typical approaches for ongoing education consist in:
Pursuing classes
Being certified
Downloading industry papers and other materials from professionals in digital marketing
Working freelantically or under contract, building an email marketing campaign or creating web copy
Create a digital marketing system.
Having a strong network of other digital marketers may help you locate a support system, learn about the newest industry trends, identify career prospects, and get comments on your digital marketing projects and initiatives.
Here are a few strategies for developing your network:
Track social media content makers and get in touch with them with suggestions or queries.
Join groups for professionals like the American Marketing Association.
See conferences and networking gatherings.
Use internet forums and discussion boards.
Consult colleagues and teachers in digital marketing courses.
Track trends in digital marketing.
Because they might indicate changes in consumer behavior and chances to more successfully sell to customers, industry trends in digital marketing are something worth observing. For instance, the Marketing Trends from Hubspot show that the top developing trend of 2023 is short-form video content [. The study also reveals that customers most commonly interact with companies via social media and that mobile searches generate more web traffic than tablets or PCs.
Think about these questions:
How are digital marketing trends, employment across several sectors, and pay connected?
Are businesses setting aside more of their marketing funds to recruit digital marketers knowledgeable in what's trending?
How might I talk with my present company about how our team may adapt to changes and strengthen our marketing plan?
To raise my worth for companies, either working on a freelancing assignment or on my own, what marketing techniques can I apply?
Develop digital marketing competency.
Learning more about digital marketing, finding career paths, and picking job-relevant skills may all be accomplished by enrolling in online courses. With Google Digital Marketing and E-Commerce Professional Certificate, develop work relevant abilities like SEO, SEM, email marketing, e-commerce, and more.
Luna Ella
You might be wondering how much digital marketers will make in 2023 and beyond if you are starting your hunt for a digital marketing job or contemplating a new career in the area.
Given the variety of tasks in digital marketing, compensation for different roles, businesses, or companies might vary as well.
This post will help you better understand the pay range for certain digital marketing professions. Later on, you will investigate how many elements could affect your pay, advice on how to raise your earning potential, and courses designed to equip you with work relevant abilities.
Salary in digital marketing 2024
Digital marketing job pay might range greatly.
We have arranged the table below with wages (base + extra compensation) for manager positions matching the top six channels marketers are now employing to reach consumers, therefore helping you better understand how much you may make. Hubspot's 2023 State of Marketing paper lists social media, web/blog, email marketing, content marketing, influencer marketing, and SEO marketing as the top channels.
Digital marketing manager
$78,232
Implements a company’s digital marketing strategies to reach target audiences.
Amazon, Google, Accenture, IBM, Freelancer
Social media manager
$53,242
Maintains a company’s social media presence and oversees social media marketing campaigns.
Accenture, Teleperformance, Freelancer, Meta, TaskUs
Blog manager
$50,798
Oversees a company’s blogging efforts, including writing blog content and optimizing the blog’s metadata.
SEMRush, Univ. of Southern California, DentalQore, Investish Digital, Magoosh
Content manager
$71,423
Oversees the development of strategic content to inform and attract audiences.
Meta, Microsoft, Accenture, IBM, Google
Influencer marketing manager
$78,117
Builds influencer partnerships for a company and optimizes influencer marketing campaigns.
SelfEmployed.com, Curology, Nike, Nike Communications, Self Opportunity
SEO manager
$71,624
Oversees a company’s SEO practices and optimizes a site to attract more organic traffic.
Terakeet, Wpromote LLC, Logical Position, Google, SelfEmployed.com
Model your research process using the table below. Glassdoor's July 2023 average base pay for US jobs guides all wages shown. Glassdoor sources top-rated organizations seeking for these positions from a range of companies given 4 stars or higher on the site by workers.
Under what circumstances might your digital marketing pay change?
You would want to take into account elements that can influence your earning potential now that you know wages for various positions and a structure for investigating your possibilities. These cover:
Study
For certain digital marketing positions, a bachelor's degree, graduate degree, or certifications in highly sought-after talents increases pay. Zippia reports that 10.1 percent of digital marketers have a master's degree and 76.4 percent have a bachelor's degree [2]. Among relevant majors include business, marketing, public relations, and communication.
Reality
Your earning potential might be related to your history in digital marketing. Experience might come from contract or freelance work, employment, or even marketing your own company.
function
Advanced roles in digital marketing, including digital marketing manager ($78,232), often pay more than entry-level or individual contributor roles, such digital marketing expert ($54,819).
Ability
Having strong digital marketing knowledge might increase your appeal as a job applicant with better earning capacity. Check job descriptions for both needed and desired abilities. As of July 2023, social media marketing, Google Analytics, search engine optimization (SEO), User Experience (UX), and cooperation rank highest among the top abilities employers are noting in job descriptions ZipRecruiter's Career Keyword Mapper discovered.
Talk also to hiring managers and recruiters about how your skill set could influence your pay offer.
business
A company's size, marketing budget, and business goals will all affect salaries. Glassdoor, for instance, projects that firms like Amazon, Cisco Systems, and Disney pay digital marketing managers salaries above $100,000, while organizations like the YMCA and United Way pay salaries of $50,000 or $60,000.
Industry:
Likewise, the sector in which you operate will affect your pay range. For instance, Glassdoor notes that although a digital marketing manager in education may make $79,907 as of July 2023, a digital marketing manager in financial services can get an average basis pay of $98,227.
Cities
Salaries vary city by city. Glassdoor notes, for instance, that a Portland, Oregon digital marketer might expect to make, on average, $73,873 while someone with the same job title in Houston, Texas, could make an average of $76,846.
4 Digital marketing best practices
Empower yourself with the following wage best practices while you seek for a job and progress your digital marketing career. Consistent activity can help you to raise your income potential and job choices:
1. Improve your approaches of job searching.
To keep current on the employment market, explore digital marketing job openings on many career sites. These questions should help you direct your study:
Typical digital marketing pay for this position?
What are the usual pay in different sectors?
Which firms are recruiting for this position, and how do workers view them on Glassdoor and other employment sites?
Examining the social media profiles, websites, and customer evaluations of several businesses helps me to know more about them.
2. Develop your knowledge in digital marketing by means of experience.
Maintaining your digital marketing education is always a smart choice regardless of your job search or professionalizing in your present position. Doing this may result in a stronger CV, better pay, and more exposure to changing demands of companies.
Typical approaches for ongoing education consist in:
Pursuing classes
Being certified
Downloading industry papers and other materials from professionals in digital marketing
Working freelantically or under contract, building an email marketing campaign or creating web copy
Create a digital marketing system.
Having a strong network of other digital marketers may help you locate a support system, learn about the newest industry trends, identify career prospects, and get comments on your digital marketing projects and initiatives.
Here are a few strategies for developing your network:
Track social media content makers and get in touch with them with suggestions or queries.
Join groups for professionals like the American Marketing Association.
See conferences and networking gatherings.
Use internet forums and discussion boards.
Consult colleagues and teachers in digital marketing courses.
Track trends in digital marketing.
Because they might indicate changes in consumer behavior and chances to more successfully sell to customers, industry trends in digital marketing are something worth observing. For instance, the Marketing Trends from Hubspot show that the top developing trend of 2023 is short-form video content [. The study also reveals that customers most commonly interact with companies via social media and that mobile searches generate more web traffic than tablets or PCs.
Think about these questions:
How are digital marketing trends, employment across several sectors, and pay connected?
Are businesses setting aside more of their marketing funds to recruit digital marketers knowledgeable in what's trending?
How might I talk with my present company about how our team may adapt to changes and strengthen our marketing plan?
To raise my worth for companies, either working on a freelancing assignment or on my own, what marketing techniques can I apply?
Develop digital marketing competency.
Learning more about digital marketing, finding career paths, and picking job-relevant skills may all be accomplished by enrolling in online courses. With Google Digital Marketing and E-Commerce Professional Certificate, develop work relevant abilities like SEO, SEM, email marketing, e-commerce, and more.