With the release of her satirical music video, "MOOO!," which showed Doja in a cow costume, eating burgers and drinking milkshakes and strongly repeating the words, "B*tch, I'm a cow," Amala Dlamini, professionally known as Doja Cat, went online by storm in 2018. Although many were shocked by the video and helped it to become viral, this was just the start of Doja's unexpected humor. Doja Cat reveals a fresh aspect of fame seldom seen by the public: a sense of humor, among numerous Kardashians and limitless flawless influencers.
Like other musicians, Doja is well-known for her looks and performances; however, her out-of-the-ordinary humor conveys a different message than her more famous colleagues, who concentrate more on aesthetics and ideal image curation.
For example, a fast look through Doja's Twitter and tiktok shows her never not being herself. Although her videos get millions of views every day, her story seems like that of a normal adolescent girl. Even Doja's sponsored Tik Toks seem to be entirely laid back and devoid of any planning or calculation.
Doja Cat’s advertising video for the Taco Bell Mexican Pizza rapidly went viral. The TikTok has Doja rapping about the menu item. The comments abound with people thanking Doja and giggling with her humor.
Doja's candor and free approach does have its drawbacks, too. Her desire to engage directly with her followers and generate online material leads to fans believing they may speak anyway they wish with her, as if she was just another close friend. Her remarks abound in venom and overfamiliar meanness particular to the online scene. Doja has already talked out about the harm that these remarks have caused her, and she’s even taken hiatuses from TikTok and other social media.
“I’m not comfortable making TikToks anymore,” Doja remarked in a tweet that has since been removed, “I feel like something is wrong with me. Y’all got me.”
Many TikToks of hers were filled with users questioning Doja about her mental status and making fun at her for being “weird” and “worrying them.” Doja reacted to a commenter, alleging others were “unintentionally gaslighting” her.
Doja opened more in another tweet writing, “i’ve actually struggled w sh*t before and i [sic] have a lot of fear in me so it just adds up in the end when i read that kind of sh*t.”
Doja’s openness for fun and comedy led to an uncomfortable vulnerability. Her admirers created a parasocial bond with her that only strengthened with every tweet, TikTok, and remark. While many admirers were showering Doja with appreciation and respect, many others were shouting at her and getting rude.
When you contrast this fandom’s conduct with other artists’ like Ariana Grande or Megan Thee Stallion, you realize that their followers are significantly friendlier to them, but why? Doja has built a warm and vulnerable atmosphere for herself and her fan base that has led to people perceiving her as more of a friend than a wealthy, famous stranger.
While this technique may lead to abuse from fans, it may also lead to high engagement and greater sponsorships.
Megan Thee Stallion’s TikTok receives millions of views a day and has 10.8 million followers. Doja Cat’s views reach up to the tens of millions, and she’s garnered a total of 21.8 million followers. Even Doja’s commercial videos went viral. Her strategy is incredibly profitable and makes sure her fan base remains with her.
Related: Who is the new singer sounds like Amy Winehouse?
With barely four years in the limelight, Doja Cat has been able to establish a reputation for herself both in the music business and on the internet. Her attitude has made her a greater influencer than others, and she’s just developing from here. Whether it’s ruling the charts or shitposting on TikTok, Doja Cat is clearly carving a new lane for herself and sticking put.
Anonymous 
With the release of her satirical music video, "MOOO!," which showed Doja in a cow costume, eating burgers and drinking milkshakes and strongly repeating the words, "B*tch, I'm a cow," Amala Dlamini, professionally known as Doja Cat, went online by storm in 2018. Although many were shocked by the video and helped it to become viral, this was just the start of Doja's unexpected humor. Doja Cat reveals a fresh aspect of fame seldom seen by the public: a sense of humor, among numerous Kardashians and limitless flawless influencers.
Like other musicians, Doja is well-known for her looks and performances; however, her out-of-the-ordinary humor conveys a different message than her more famous colleagues, who concentrate more on aesthetics and ideal image curation.
For example, a fast look through Doja's Twitter and tiktok shows her never not being herself. Although her videos get millions of views every day, her story seems like that of a normal adolescent girl. Even Doja's sponsored Tik Toks seem to be entirely laid back and devoid of any planning or calculation.
Doja Cat’s advertising video for the Taco Bell Mexican Pizza rapidly went viral. The TikTok has Doja rapping about the menu item. The comments abound with people thanking Doja and giggling with her humor.
Doja's candor and free approach does have its drawbacks, too. Her desire to engage directly with her followers and generate online material leads to fans believing they may speak anyway they wish with her, as if she was just another close friend. Her remarks abound in venom and overfamiliar meanness particular to the online scene. Doja has already talked out about the harm that these remarks have caused her, and she’s even taken hiatuses from TikTok and other social media.
“I’m not comfortable making TikToks anymore,” Doja remarked in a tweet that has since been removed, “I feel like something is wrong with me. Y’all got me.”
Many TikToks of hers were filled with users questioning Doja about her mental status and making fun at her for being “weird” and “worrying them.” Doja reacted to a commenter, alleging others were “unintentionally gaslighting” her.
Doja opened more in another tweet writing, “i’ve actually struggled w sh*t before and i [sic] have a lot of fear in me so it just adds up in the end when i read that kind of sh*t.”
Doja’s openness for fun and comedy led to an uncomfortable vulnerability. Her admirers created a parasocial bond with her that only strengthened with every tweet, TikTok, and remark. While many admirers were showering Doja with appreciation and respect, many others were shouting at her and getting rude.
When you contrast this fandom’s conduct with other artists’ like Ariana Grande or Megan Thee Stallion, you realize that their followers are significantly friendlier to them, but why? Doja has built a warm and vulnerable atmosphere for herself and her fan base that has led to people perceiving her as more of a friend than a wealthy, famous stranger.
While this technique may lead to abuse from fans, it may also lead to high engagement and greater sponsorships.
Megan Thee Stallion’s TikTok receives millions of views a day and has 10.8 million followers. Doja Cat’s views reach up to the tens of millions, and she’s garnered a total of 21.8 million followers. Even Doja’s commercial videos went viral. Her strategy is incredibly profitable and makes sure her fan base remains with her.
Related: Who is the new singer sounds like Amy Winehouse?
With barely four years in the limelight, Doja Cat has been able to establish a reputation for herself both in the music business and on the internet. Her attitude has made her a greater influencer than others, and she’s just developing from here. Whether it’s ruling the charts or shitposting on TikTok, Doja Cat is clearly carving a new lane for herself and sticking put.