Armani’s dedication to a responsible global beauty activity starts with assuring the quality of its natural, precisely handmade components, as well as the efficacy and safety of its formulae. It is also reflected in a continual improvement strategy meant to lessen the environmental effect at all phases of its products’ life cycle, from conception, to manufacture, instore presence and recycling.
Natural Ingredients
Armani beauty’s precise formulation methodology continues from the brand’s original devotion to excellence, while the use of plant-based components coincides with the designer’s constant relationship with nature.
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Makeup is enriched with naturally moisturizing shea butter and argan oil from Burkina Faso, while skincare centered around Reviscentalis “life extract”, the rejuvenating ingredient extracted from the Myrothamnus flabellifolia resurrection plant acquired in Zimbabwe.
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The components in Armani perfumes include vanilla from Madagascar and patchouli from Guatemala, obtained through local initiatives that benefit poor and economically vulnerable areas and based on fair trade principles, in conjunction with local NGOs.
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Armani is devoted to effective formulas, advocating the use of biobased components, sourced from plentiful minerals or from circular processes.
Formulas And Safety
The safety of customers is important in the Armani beauty concept. That is why the substances used in formulations are properly permitted by the toughest rules in existence, satisfy the very highest standards of quality and performance, and always have a vital role or purpose.
Packaging
Armani beauty’s sustainability focus also flows into its packaging. While recycled glass, plastic, metal and lighter packaging are actively utilized from the early phases of goods’ creation, Armani beauty products are wrapped in certified paper and cardboard produced from sustainably-managed forests (FSC/PEFC). These activities are part of an eco-conception strategy that adds to the brand’s objective of lowering its carbon emissions. The launch of MY WAY and its refilling bottle system, followed by the famous Crema Nera, adds to the brand’s carbon neutrality target, while generating a more circular dynamic, and a unique chance for customers to make a sensible decision for the environment.
Read Also: Giorgio Armani Beauty USA
Manufacturing
Armani beauty’s creation reflects the same regard for nature evident throughout other areas of its company. Plants and distribution hubs continually trend downwards in carbon emissions, water consumption and trash creation, seeking since 2005 a continuous reduction in environmental impact.
By enhancing energy efficiency and using 100% renewable energy, Armani beauty promises to achieve carbon neutrality in all its facilities by 2025.
In Stores
Beyond its goods, Armani beauty’s strategy to lessen its environmental effect involves making sustainable ideals intrinsic to the design and materials in places of sale. This includes the use of certified paper and cardboard obtained from sustainably-managed forests (FSC/PEFC), recycled materials and minimal energy use. Armani beauty also gives the possibility for clients to return their empty packaging in-store through a project in conjunction with innovative recycling business TerraCycle, originally executed in 2020 in Guangzhou, China. These efforts have already been acknowledged with three stores in China accredited by LEED, or Leadership in Energy and Environmental Design, which analyzes projects achieving excellent performance in critical areas of human and environmental health.
Tove Svendson 
Armani’s dedication to a responsible global beauty activity starts with assuring the quality of its natural, precisely handmade components, as well as the efficacy and safety of its formulae. It is also reflected in a continual improvement strategy meant to lessen the environmental effect at all phases of its products’ life cycle, from conception, to manufacture, instore presence and recycling.
Natural Ingredients
Armani beauty’s precise formulation methodology continues from the brand’s original devotion to excellence, while the use of plant-based components coincides with the designer’s constant relationship with nature.
Makeup is enriched with naturally moisturizing shea butter and argan oil from Burkina Faso, while skincare centered around Reviscentalis “life extract”, the rejuvenating ingredient extracted from the Myrothamnus flabellifolia resurrection plant acquired in Zimbabwe.
The components in Armani perfumes include vanilla from Madagascar and patchouli from Guatemala, obtained through local initiatives that benefit poor and economically vulnerable areas and based on fair trade principles, in conjunction with local NGOs.
Armani is devoted to effective formulas, advocating the use of biobased components, sourced from plentiful minerals or from circular processes.
Formulas And Safety
The safety of customers is important in the Armani beauty concept. That is why the substances used in formulations are properly permitted by the toughest rules in existence, satisfy the very highest standards of quality and performance, and always have a vital role or purpose.
Packaging
Armani beauty’s sustainability focus also flows into its packaging. While recycled glass, plastic, metal and lighter packaging are actively utilized from the early phases of goods’ creation, Armani beauty products are wrapped in certified paper and cardboard produced from sustainably-managed forests (FSC/PEFC). These activities are part of an eco-conception strategy that adds to the brand’s objective of lowering its carbon emissions. The launch of MY WAY and its refilling bottle system, followed by the famous Crema Nera, adds to the brand’s carbon neutrality target, while generating a more circular dynamic, and a unique chance for customers to make a sensible decision for the environment.
Read Also: Giorgio Armani Beauty USA
Manufacturing
Armani beauty’s creation reflects the same regard for nature evident throughout other areas of its company. Plants and distribution hubs continually trend downwards in carbon emissions, water consumption and trash creation, seeking since 2005 a continuous reduction in environmental impact.
By enhancing energy efficiency and using 100% renewable energy, Armani beauty promises to achieve carbon neutrality in all its facilities by 2025.
In Stores
Beyond its goods, Armani beauty’s strategy to lessen its environmental effect involves making sustainable ideals intrinsic to the design and materials in places of sale. This includes the use of certified paper and cardboard obtained from sustainably-managed forests (FSC/PEFC), recycled materials and minimal energy use. Armani beauty also gives the possibility for clients to return their empty packaging in-store through a project in conjunction with innovative recycling business TerraCycle, originally executed in 2020 in Guangzhou, China. These efforts have already been acknowledged with three stores in China accredited by LEED, or Leadership in Energy and Environmental Design, which analyzes projects achieving excellent performance in critical areas of human and environmental health.