How To Get Started With Build In Public?

This is how the public building really works, based on my conversations with SaaS founders. Basically, there are two buckets,

• You already have an existing audience
• Can be anywhere but usually on Twitter/Linkedin
• Simply talk about everything about your journey (milestones, failures, experiences, experiments, etc.)
• Your followers will be nurtured by your unique story over time and they or someone in their network are expected to try your product soon.
• you have no audience
• Most startups fall into this bucket.

As founders grow their following, the best thing that works here in the meantime is to create public communities (like Facebook groups, gated communities, etc.)

Over time, you should be able to build credibility and drive traffic.