Technology has had a significant impact on how we consume media and entertainment. Today, with the advent of digital devices, people can access and consume media content anywhere and anytime. The advent of streaming platforms and social media has also changed the way we interact with media content. Now we can watch our favorite movies and TV shows and listen to music on demand. Additionally, technology has also allowed us to personalize our media consumption experience by recommending content based on our preferences. Overall, technology has made media and entertainment more accessible, convenient and personalized.
Technology is changing the media industry, and while television isn't dead, the way we distribute and consume it is rapidly changing.
If anyone knows anything about television transformation, it's John Martin, president and CEO of Turner, a Time company Warner which owns a portfolio of news, entertainment, kids and sports channels, and companies like CNN, TBS, TNT, Cartoon Network and Turner Sports.
Turner's technology transformation is one of Martin's main areas of focus as CEO. Scarlett Fu, moderator of Bloomberg Markets.
"We need fans, not viewers, and we underline that sensibility with technology."Martin assures that Turner is at the forefront of innovation. He has worked and invested in cutting-edge content, digital media, advertising startups and technology solutions, including IBM Watson , Bleacher Report and NextVR, Mashable, Refinery29, Bustle and FanDuel.
Fan involvement is essential
In order to leverage fan engagement, it was essential to overhaul Turner's content management systems. When Martin started as CEO in 2014, there were 29 content management systems in the US alone that couldn't interact and were running out of data. In three and a half years, Turner was able to develop the technology to move traditional TV shows, content libraries, and apps to the cloud, allowing them "to reach fans in new, innovative, and different ways.
"We can no longer think of ourselves as a TV channel. We are a fan engagement company, so we need to be able to reach them seamlessly, wherever our fans are, whether they're on mobile or iPad, whether they're in South Korea, London or Dallas,” Martin said.
"This has been a really fun part of the job, where we make significant investments in using technology to support everything else we do in creating premium content," Martin added.
Custom content coming soon
Turner will soon be able to use technology to deliver personalized content based on user preferences. “Personalized networks will completely change the way people experience media. "It takes demand to a whole new level," Martin said, "the content you see becomes more and more personalized to you."
Martin used Spotify as an example and noted that Turner wanted to bring this level of customization to videos. As technology advances, people will be able to create lists of content, archive them, put them in libraries, and access them anytime, anywhere. If people don't want to do it on demand, they can get various linear live streams.
Customer experience matters
There has long been a debate about whether content or distribution matters. Martin argues that it is neither and that the ideal triad is content, distribution and customer experience.
Turner is a premium content company, so telling great stories and creating great content is vital, but Martin understands that technology can be a tool for creating and distributing content. “I would like to see Turner become more and more known as a company that hires the best and the brightest technologists,” he said, emphasizing the importance of hiring people who can bring product expertise to the table.
Device-specific programming is required
Martin sees an increasing amount of media on his phone and he doesn't is not the only one. Mobile views are increasing significantly and Martin believes this will be one of the most exciting growth areas in media.
While mobile usage continues to rise is also, developing content that is relevant to where your audience will consume it is crucial. "It's not CNN TV, CNN on mobile and CNN Digital, it's the CNN brand, expressed differently to fit different devices," Martin explained.
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White Clover Markets
Technology has had a significant impact on how we consume media and entertainment. Today, with the advent of digital devices, people can access and consume media content anywhere and anytime. The advent of streaming platforms and social media has also changed the way we interact with media content. Now we can watch our favorite movies and TV shows and listen to music on demand. Additionally, technology has also allowed us to personalize our media consumption experience by recommending content based on our preferences. Overall, technology has made media and entertainment more accessible, convenient and personalized.
Technology is changing the media industry, and while television isn't dead, the way we distribute and consume it is rapidly changing.
If anyone knows anything about television transformation, it's John Martin, president and CEO of Turner, a Time company Warner which owns a portfolio of news, entertainment, kids and sports channels, and companies like CNN, TBS, TNT, Cartoon Network and Turner Sports.
Turner's technology transformation is one of Martin's main areas of focus as CEO. Scarlett Fu, moderator of Bloomberg Markets.
"We need fans, not viewers, and we underline that sensibility with technology."Martin assures that Turner is at the forefront of innovation. He has worked and invested in cutting-edge content, digital media, advertising startups and technology solutions, including IBM Watson , Bleacher Report and NextVR, Mashable, Refinery29, Bustle and FanDuel.
Fan involvement is essential
In order to leverage fan engagement, it was essential to overhaul Turner's content management systems. When Martin started as CEO in 2014, there were 29 content management systems in the US alone that couldn't interact and were running out of data. In three and a half years, Turner was able to develop the technology to move traditional TV shows, content libraries, and apps to the cloud, allowing them "to reach fans in new, innovative, and different ways.
"We can no longer think of ourselves as a TV channel. We are a fan engagement company, so we need to be able to reach them seamlessly, wherever our fans are, whether they're on mobile or iPad, whether they're in South Korea, London or Dallas,” Martin said.
"This has been a really fun part of the job, where we make significant investments in using technology to support everything else we do in creating premium content," Martin added.
Custom content coming soon
Turner will soon be able to use technology to deliver personalized content based on user preferences. “Personalized networks will completely change the way people experience media. "It takes demand to a whole new level," Martin said, "the content you see becomes more and more personalized to you."
Martin used Spotify as an example and noted that Turner wanted to bring this level of customization to videos. As technology advances, people will be able to create lists of content, archive them, put them in libraries, and access them anytime, anywhere. If people don't want to do it on demand, they can get various linear live streams.
Customer experience matters
There has long been a debate about whether content or distribution matters. Martin argues that it is neither and that the ideal triad is content, distribution and customer experience.
Turner is a premium content company, so telling great stories and creating great content is vital, but Martin understands that technology can be a tool for creating and distributing content. “I would like to see Turner become more and more known as a company that hires the best and the brightest technologists,” he said, emphasizing the importance of hiring people who can bring product expertise to the table.
Device-specific programming is required
Martin sees an increasing amount of media on his phone and he doesn't is not the only one. Mobile views are increasing significantly and Martin believes this will be one of the most exciting growth areas in media.
While mobile usage continues to rise is also, developing content that is relevant to where your audience will consume it is crucial. "It's not CNN TV, CNN on mobile and CNN Digital, it's the CNN brand, expressed differently to fit different devices," Martin explained.