This is the age of the internet and as a business owner you need to use all social media platforms effectively. For example, Twitter, with its 229 million daily active users, can be a potentially powerful tool for building a lucrative marketing strategy. However, marketing on Twitter is not an easy task. After all, millions of tweets are sent every day and there are many accounts competing with each other. Considering the odds, a social media marketer needs to understand Twitter's algorithm to really stand out.
How does Twitter work? This is the only question you need to answer for yourself first. Once you understand how Twitter's timeline works and how to beat the algorithm, you can optimize your tweets for more attention.
What is Twitter algorithm?
Various algorithms power Twitter and control every aspect of the display of information on the platform. This ranges from suggested accounts to trending tweets. Like most social media algorithms, Twitter's algorithms are all about personalization.
When we talk about the Twitter algorithm, we basically mean the algorithm that drives the Twitter timeline on the home screen. Essentially, it lets you see the content you want to see on your home feed.
Tweets that may be relevant to you are placed at the top of your Twitter timeline. The algorithm takes into account several variables, such as B. people you follow, your retweets and likes, popularity of tweets, geography, time periods, and interaction with tweets.
So when you log into Twitter, you'll see the tweets that the algorithm thinks you're most interested in. The most engaged tweets appear at the top, while the least popular are at the bottom.
We celebrate the life of Nichelle Nichols, Star Trek actor, trailblazer, and role model, who symbolized to so many what was possible. She partnered with us to recruit some of the first women and minority astronauts, and inspired generations to reach for the stars. pic.twitter.com/pmQaKDb5zw
— NASA (@NASA) July 31, 2022
This means that the algorithm determines what you see in your feed. By avoiding this, companies can increase the visibility of their products by increasing the visibility of their tweets.
How does the Twitter algorithm work in 2022?
Twitter users have the ability to switch between the Home and Recent Tweets timelines. A continuous timeline of tweets from people you follow appears in real time in the recent tweets timeline. In the home feed, as mentioned above, posts are sorted according to Twitter's ranking algorithm.
Users can click the star icon on desktop or toggle views on mobile to switch between Home and Last Tweet timelines.
All social algorithms use machine learning to rank material based on various ranking criteria. The truth is, even Twitter isn't sure of the exact results of its algorithms because it uses machine learning. As part of its "responsible machine learning project", Twitter is now examining the results of its algorithms.
Currently, Twitter's timeline algorithm consists of three main sections:
1. Tweets ranked by Twitter's algorithm
2. The "In case you missed it" section.
3. Tweets in reverse chronological order
We need to understand these three components to understand how Twitter really works.
1. Ranked Tweets
Although the first section of your timeline lacks a prominent title from the usual sequential flow of tweets, the timestamps highlight the differences. Here, Twitter displays tweets that its algorithm has classified as highly relevant based on the criteria.
These may include content from accounts that users follow, primarily follow, or interact with, even if you do not follow those accounts yourself. If a Tweet has been liked or replied to by users you interact with, it may also appear on your timeline.
2. In case you missed it.
Under the heading "In case you missed it", Twitter's algorithm offers old tweets from users you regularly connect with. These appear when you ignore the first collection of selected tweets. However, as these tweets are meant to provide a small selection of the most relevant tweets you may have missed since your last visit, they may not always appear in your feed.
3. Tweets in reverse chronological order
Twitter's algorithm identifies important tweets and displays them first. After that, everyone else will appear in reverse chronological order to see the most recent and important updates from your followers.
Ranking factors for twitter algorithm
Since Twitter's algorithm is constantly changing and evolving, it's difficult to determine which ranking factors are being pushed the most.
According to most experts, the relevance or freshness of the post, the amount of engagement it generates, and the multimedia content it contains determines where a tweet appears on a Twitter timeline. So let's look at four of the most important factors:
How recent is the tweet?
Freshness is essential to prevent tweets from getting lost in a sea of other content. A tweet is more likely to appear at the top of the feed if it was posted recently. Tweeting when traffic is high or when audiences are most active on Twitter can help businesses get their tweets noticed.
How relevant is the Tweet?
Relevancy is also critical to Twitter's success. For the system to work for your business, your tweets must be relevant to your audience. The algorithm may misinterpret account highlighting if your tweets frequently fall outside the dedicated area, thus reducing the number of times your tweets are displayed.
A company's target audience should find the things they tweet useful, fun, and relevant.
How much engagement is on the tweet?
Twitter uses engagement as a key metric to decide the order of streams. Tweets are more likely to appear at the top of the feed when more people engage with them by liking, commenting, or retweeting them. By tweeting memorable content, professional social media accounts can increase engagement.
It never would have been possible to go back & remake my previous work, uncovering lost art & forgotten gems along the way if you hadn’t emboldened me. Red is about to be mine again, but it has always been ours. Now we begin again. Red (my version) is outhttps://t.co/ZUAWDuv4jL pic.twitter.com/Ji26KdOlWQ
— Taylor Swift (@taylorswift13) November 12, 2021
Do your Tweets include rich media?
Tweets with attached media (gifs, videos) are called rich media. They often encourage greater participation. Indeed, images make people more interested in what you post.
A GIF or video attached to your Tweet grabs more attention than plain text.
A timeline of Twitter algorithm changes
Twitter was launched in 2006. Since then, its algorithm has undergone many changes. Here's the complete timeline of Twitter's algorithm to see how it's changed over the years.
Twitter's first launch was in 2006, when the platform displayed all tweets in reverse chronological order. Suggested Twitter topics and suggested authors and tweets were introduced in 2014.
In 2015, the "While You Were Away" section displayed all tweets that users missed while inactive on Twitter. They were chosen based on user interactions.
Twitter announced the release of the Tweet Model in 2016, which ranks tweets based on recency, user engagement, and engagement.
In 2017, one of the biggest changes to the algorithm took place. Replaced "While You Were Away" section with "In Case You Missed It", which had a few variations.
Top Tweets and Latest Tweets were introduced in 2018 to sort the timeline and display the most popular tweets first.
In 2019, Twitter came up with the idea of custom calendars, which ended up being renamed Twitter Lists. This allows users to switch between lists based on their favorite content.
Floats are short videos that expire after 24 hours. They were introduced in 2020.
In 2021, Twitter created "Twitter Spaces" that allow users to have live audio conversations.
Over the years, Twitter has made these changes to improve its algorithm so users can easily access personalized content.
White Clover Markets
This is the age of the internet and as a business owner you need to use all social media platforms effectively. For example, Twitter, with its 229 million daily active users, can be a potentially powerful tool for building a lucrative marketing strategy. However, marketing on Twitter is not an easy task. After all, millions of tweets are sent every day and there are many accounts competing with each other. Considering the odds, a social media marketer needs to understand Twitter's algorithm to really stand out.
How does Twitter work? This is the only question you need to answer for yourself first. Once you understand how Twitter's timeline works and how to beat the algorithm, you can optimize your tweets for more attention.
What is Twitter algorithm?
Various algorithms power Twitter and control every aspect of the display of information on the platform. This ranges from suggested accounts to trending tweets. Like most social media algorithms, Twitter's algorithms are all about personalization.
When we talk about the Twitter algorithm, we basically mean the algorithm that drives the Twitter timeline on the home screen. Essentially, it lets you see the content you want to see on your home feed.
Tweets that may be relevant to you are placed at the top of your Twitter timeline. The algorithm takes into account several variables, such as B. people you follow, your retweets and likes, popularity of tweets, geography, time periods, and interaction with tweets.
So when you log into Twitter, you'll see the tweets that the algorithm thinks you're most interested in. The most engaged tweets appear at the top, while the least popular are at the bottom.
This means that the algorithm determines what you see in your feed. By avoiding this, companies can increase the visibility of their products by increasing the visibility of their tweets.
How does the Twitter algorithm work in 2022?
Twitter users have the ability to switch between the Home and Recent Tweets timelines. A continuous timeline of tweets from people you follow appears in real time in the recent tweets timeline. In the home feed, as mentioned above, posts are sorted according to Twitter's ranking algorithm.
Users can click the star icon on desktop or toggle views on mobile to switch between Home and Last Tweet timelines.
All social algorithms use machine learning to rank material based on various ranking criteria. The truth is, even Twitter isn't sure of the exact results of its algorithms because it uses machine learning. As part of its "responsible machine learning project", Twitter is now examining the results of its algorithms.
Currently, Twitter's timeline algorithm consists of three main sections:
1. Tweets ranked by Twitter's algorithm
2. The "In case you missed it" section.
3. Tweets in reverse chronological order
We need to understand these three components to understand how Twitter really works.
1. Ranked Tweets
Although the first section of your timeline lacks a prominent title from the usual sequential flow of tweets, the timestamps highlight the differences. Here, Twitter displays tweets that its algorithm has classified as highly relevant based on the criteria.
These may include content from accounts that users follow, primarily follow, or interact with, even if you do not follow those accounts yourself. If a Tweet has been liked or replied to by users you interact with, it may also appear on your timeline.
2. In case you missed it.
Under the heading "In case you missed it", Twitter's algorithm offers old tweets from users you regularly connect with. These appear when you ignore the first collection of selected tweets. However, as these tweets are meant to provide a small selection of the most relevant tweets you may have missed since your last visit, they may not always appear in your feed.
3. Tweets in reverse chronological order
Twitter's algorithm identifies important tweets and displays them first. After that, everyone else will appear in reverse chronological order to see the most recent and important updates from your followers.
Ranking factors for twitter algorithm
Since Twitter's algorithm is constantly changing and evolving, it's difficult to determine which ranking factors are being pushed the most.
According to most experts, the relevance or freshness of the post, the amount of engagement it generates, and the multimedia content it contains determines where a tweet appears on a Twitter timeline. So let's look at four of the most important factors:
How recent is the tweet?
Freshness is essential to prevent tweets from getting lost in a sea of other content. A tweet is more likely to appear at the top of the feed if it was posted recently. Tweeting when traffic is high or when audiences are most active on Twitter can help businesses get their tweets noticed.
How relevant is the Tweet?
Relevancy is also critical to Twitter's success. For the system to work for your business, your tweets must be relevant to your audience. The algorithm may misinterpret account highlighting if your tweets frequently fall outside the dedicated area, thus reducing the number of times your tweets are displayed.
A company's target audience should find the things they tweet useful, fun, and relevant.
How much engagement is on the tweet?
Twitter uses engagement as a key metric to decide the order of streams. Tweets are more likely to appear at the top of the feed when more people engage with them by liking, commenting, or retweeting them. By tweeting memorable content, professional social media accounts can increase engagement.
Do your Tweets include rich media?
Tweets with attached media (gifs, videos) are called rich media. They often encourage greater participation. Indeed, images make people more interested in what you post.
A GIF or video attached to your Tweet grabs more attention than plain text.
A timeline of Twitter algorithm changes
Twitter was launched in 2006. Since then, its algorithm has undergone many changes. Here's the complete timeline of Twitter's algorithm to see how it's changed over the years.
Twitter's first launch was in 2006, when the platform displayed all tweets in reverse chronological order. Suggested Twitter topics and suggested authors and tweets were introduced in 2014.
In 2015, the "While You Were Away" section displayed all tweets that users missed while inactive on Twitter. They were chosen based on user interactions.
Twitter announced the release of the Tweet Model in 2016, which ranks tweets based on recency, user engagement, and engagement.
In 2017, one of the biggest changes to the algorithm took place. Replaced "While You Were Away" section with "In Case You Missed It", which had a few variations.
Top Tweets and Latest Tweets were introduced in 2018 to sort the timeline and display the most popular tweets first.
In 2019, Twitter came up with the idea of custom calendars, which ended up being renamed Twitter Lists. This allows users to switch between lists based on their favorite content.
Floats are short videos that expire after 24 hours. They were introduced in 2020.
In 2021, Twitter created "Twitter Spaces" that allow users to have live audio conversations.
Over the years, Twitter has made these changes to improve its algorithm so users can easily access personalized content.