The popularity of TikTok is so great on a scale that it’s spawned thousands of content creators and businesses. But, if you’re a small business owner looking to reach potential customers through TikTok’s massive audience, using TikTok Stories is a great way to do that. In this guide, we’ll walk through how to use TikTok Stories, some tips on becoming a famous TikTok user, ideas for beginners, and more.
1. How to Use TikTok Stories for Your Business
TikTok Stories are short, vertical videos that disappear after 24 hours, just like Instagram or Snapchat stories. They’re great for sharing behind the scenes content, promoting products, etc., and can also be a fun way to run a limited time promotion. Here's how to use them effectively:
- Post Consistently: Post stories regularly so your audience stays hooked. This could be quick updates, or sneak peeks into new products.
- Use Interactive Features: In order to encourage interaction with your stories, add polls, questions, or links to your stories. Say, for instance, you could come up with an idea of asking your followers which product they like best, or sharing a special discount code.
- Highlight New Arrivals: Once you’ve released a new product, use TikTok Stories when the time is right to share it with the world. You can also show how it is, high light it’s features or even share user reviews of it.
- Behind-the-Scenes Content: You can see what’s behind the curtain, people like that. Tell someone the day to day happenings of your business or even the process used to make your product. It also makes it more authentic and trustworthy.
2. TikTok for Small Businesses: Why It’s Worth It
There’s nothing that TikTok cannot be used for. The platform offers a lot to small businesses. Here’s why:
- Massive Audience: Millions of people use TikTok – that’s a lot of potential customers. Your content reaches people interested in your business, even when they don't follow you, with the platform’s algorithm.
- Low-Cost Marketing: However, TikTok allows you to make engaging content, without having to spend a huge amount in funding. No matter if it’s a dance, a challenge, or a simple product demo, you don’t need expensive equipment to get started.
- Brand Personality: With TikTok, your business can be all fun and creative. With humor, creativity, and authenticity, you can actually keep your audience engaged. This is often much better than traditional advertising.
3. Best TikTok Creators to Follow for Inspiration
If you’re a business owner, you can follow successful TikTok creators to get inspired by their content. Here are a few creators known for their creativity and viral content:
- @charlidamelio: Charli is part of a group of creators on TikTok who are followed by far the most people. She can show you what works to engage, viral videos.
- @kristenhancher: Known for her makeup tutorials and fashion content, Kristen is. If you are in the beauty or fashion industry you can learn from creators like her and follow to create trends or create ideas for showcasing your products.
- @itsjojosiwa: Jojo is another popular figure known for her dance videos. When creating TikTok videos to engage your audience her energy and excitement shows through, which you can learn from when creating your own video.
Related: What do you think about TikTok's new AI chatbot?
4. How to Become TikTok Famous
How would you do it? Want to go viral and build a massive following? While there’s no secret formula, here are some tips to improve your chances:
- Post Frequently: The more that you post, the better chance of getting seen. Ensure you mix up your content types, like challenges and trends, and educational videos.
- Follow Trends: Sign up to popular TikTok challenges by using trending music or hashtags. This means that your content becomes more seen as TikTok’s algorithm does tend to pin videos that are trending right now.
- Engage with Your Followers: Don’t just feed them without responding to comments, asking for feedback, and making your followers feel seen. It creates loyalty and also engages.
- Quality over Quantity: Make your content high quality and focus. Blurry, rushed content will never compete as well with good lighting, clear audio, and well edited videos.
5. TikTok Content Ideas for Beginners
If you’re just getting started on TikTok, here are some simple content ideas to help you grow:
- Product Demos: Make yours work better, or explain better why they exist. Keep it simple and clear.
- Tutorials: Give your followers something to learn in 15-30 seconds such as quick tips regarding your business.
- Day-in-the-Life: Tell what a typical day is like at your business. It could either be setting up orders, packing packages, or thinking up new things to sell.
- Customer Reviews: Get your customers to give you feedback and share their videos on your page. It is a way to build trust with potential buyers.
- Behind the Scenes: It’s great for people to see how you make your product and how you run a small business.
6. TikTok Privacy Settings Explained
If you want to control who sees your content on TikTok, digital privacy settings are important. Here’s a quick guide:
- Private Account: If you want keeping your videos private (only to see by yourself) then set your account as "private". Your content can only be viewed by people who follow you.
- Who Can Comment: You can also have control of who can comment on your videos. If you'd rather no one comments you can choose between 'Everyone,' 'Friends' or even 'Off'.
- Who Can Duet with You: TikTok has a feature with duets. You can decide if you want anyone to duet with you, just your followers or no one.
- Blocking Users: If you see someone bothering you just block them. To block someone on there, you just have to go to their profile headed past the three dots and choose "Block."
This helps you to safe and secure your business.
Related : What song do you think will top next week's TikTok Billboard Top 50?
7. TikTok Fashion Trends
TikTok is also a fashion trend hub. TikTok is a great way for the fashion business to understand what the trends currently are. Some of the popular ones include:
- Vintage Looks: There's a retro and vintage clothing comeback on TikTok. You can show off your store’s vintage collections, or style tips.
- Sustainable Fashion: It's hot because everyone is talking about eco friendly and sustainable clothing. If you run a business which focuses on sustainability, TikTok is a great platform to spread your message.
- Seasonal Fashion: Trends are different in different seasons. Show post content regarding the way your products match seasonal fashion trends right now, be it winter coziest or summer hottest.
This means that you can provide your content according to what’s popular and what's more, reach more people.
In Summary
For the small business, TikTok is a powerful platform. If you use TikTok Stories, create engaging content, and follow trends, you can also build your loyalty base and grow your brand. Lastly, remember to do this consistently, be creative and have fun in your content. And whether you want to become famous on TikTok, or grow your business’s visibility, this is a great platform to be on. Always keep testing new ideas and always be authentic to your brand!
Anonymous 
The popularity of TikTok is so great on a scale that it’s spawned thousands of content creators and businesses. But, if you’re a small business owner looking to reach potential customers through TikTok’s massive audience, using TikTok Stories is a great way to do that. In this guide, we’ll walk through how to use TikTok Stories, some tips on becoming a famous TikTok user, ideas for beginners, and more.
1. How to Use TikTok Stories for Your Business
TikTok Stories are short, vertical videos that disappear after 24 hours, just like Instagram or Snapchat stories. They’re great for sharing behind the scenes content, promoting products, etc., and can also be a fun way to run a limited time promotion. Here's how to use them effectively:
2. TikTok for Small Businesses: Why It’s Worth It
There’s nothing that TikTok cannot be used for. The platform offers a lot to small businesses. Here’s why:
3. Best TikTok Creators to Follow for Inspiration
If you’re a business owner, you can follow successful TikTok creators to get inspired by their content. Here are a few creators known for their creativity and viral content:
Related: What do you think about TikTok's new AI chatbot?
4. How to Become TikTok Famous
How would you do it? Want to go viral and build a massive following? While there’s no secret formula, here are some tips to improve your chances:
5. TikTok Content Ideas for Beginners
If you’re just getting started on TikTok, here are some simple content ideas to help you grow:
6. TikTok Privacy Settings Explained
If you want to control who sees your content on TikTok, digital privacy settings are important. Here’s a quick guide:
This helps you to safe and secure your business.
Related : What song do you think will top next week's TikTok Billboard Top 50?
7. TikTok Fashion Trends
TikTok is also a fashion trend hub. TikTok is a great way for the fashion business to understand what the trends currently are. Some of the popular ones include:
This means that you can provide your content according to what’s popular and what's more, reach more people.
In Summary
For the small business, TikTok is a powerful platform. If you use TikTok Stories, create engaging content, and follow trends, you can also build your loyalty base and grow your brand. Lastly, remember to do this consistently, be creative and have fun in your content. And whether you want to become famous on TikTok, or grow your business’s visibility, this is a great platform to be on. Always keep testing new ideas and always be authentic to your brand!