Although the term "blogger" can conjure up all sorts of images from the early 2000s, the internet blogging community is still alive and well. They just look a little different. Working with bloggers should be an integral part of your overall marketing strategy.
Today's bloggers are content creators, just like the influencer community in general. In fact, bloggers have diversified the way they post their content. Bloggers now post on Instagram, Facebook, YouTube, Patreon, and blogs.
The definition of a blogger has been expanded to include:
Traditional bloggers who post personal stories or blog content. The blog is usually hosted on WordPress or a similar CMS.
Instagram bloggers share longer captions with personal stories. This is a subset of the Instagram influencer community.
Vloggers who only share their content in video, hence the V for vlogger. Although they can share their videos on a website, they usually use a video website like YouTube or Vimeo.
What are the Differences between Bloggers and Influencers?
In short, social media influencers and bloggers have the same goals, but the difference is in how you achieve them with your content.
Bloggers and influencers want to reach large audiences with their content. A blogger's audience size is similar to other micro-influencers. However, bloggers focus on attracting an audience to their website, while influencers post on existing social networks.
Although all bloggers and influencers share compelling content in a unique way, influencers tend to make their content (e.g. Instagram posts) more image-centric, while bloggers focus on written content and video content.
Another difference between influencers and bloggers is revenue and monetization. Social media influencers and bloggers have different assets to monetize, so their brand deal structure and revenue generation channels are different.
Bloggers may place third-party advertisements on their site to generate revenue, create sponsored content, and sell courses or other goods. Influencers can generate revenue through their sponsored posts, branded offerings, affiliate commissions, and (sometimes) sales of their own products.
As influencer marketing and Instagram blogging evolve, the differences between these two groups become less clear. Many bloggers who got their start during the "blogging boom" in the early 2000s have also managed to amass significant followings on social platforms, making them both bloggers and influencers.
Influencer Collaborations with Bloggers
As bloggers and influencers quickly become members of the same community, brands need to seek relationships with bloggers and influencers to build brand awareness.
Reasons to work with bloggers:
- SEO – Getting bloggers to link to your site in one or more of your posts can boost your site's domain authority. The more backlinks you generate to your website, the better your website will appear in search results.
- Diverse Campaigns - Bloggers have many of the same social platforms as influencers, plus they have their own website. If you want to work with influencers and bloggers who can spread your brand message in multiple places, bloggers can help you create campaigns that can be shared on your website and social media accounts.
- Trusted Reviews - Blogs continue to be a trusted source of information for consumers. An honest review of your product on your website could help consumers find information about your products when researching purchases. In fact, 81% of consumers trust what they read on blogging sites.
- Authentic Content – Because bloggers always create longer content than their social media peers, bloggers can really build their brand and product storyline in a way that feels natural. No one wants to read about the brand on the brand's website. Instead, they can browse the blog and get detailed information about your brand.
Bloggers and Instagram Influencers
Working with bloggers and Instagram influencers could be as simple as creating a campaign around a single concept. If you own a clothing store, you can reach out to influencers and bloggers to create content on 10 ways to wear white after Labor Day. Influencers can post stylish outfits to their Instagram stories, while bloggers create high-quality blog posts about the same.
When you have influencers and bloggers who share the same concept, you can generate a high engagement rate for your digital marketing campaign that will drive your website visitors to purchase related products.
When influencers and bloggers create content, you also have the option to share it with your other marketing channels. Influencers can be good partners for providing photos of lifestyle products, while bloggers can be good at providing product reviews and other marketing resources.
Working with bloggers can be a way to diversify your brand's influencer marketing. They can offer additional benefits such as search engine optimized content and provide an alternative to typical influencer digital marketing campaigns.
If you're looking for ways to increase your brand exposure, bloggers can create content that's sure to resonate with your audience.
Read Also : How has Rare Beauty been received by consumers and the beauty industry since its launch?
Olivia Scarlett
Although the term "blogger" can conjure up all sorts of images from the early 2000s, the internet blogging community is still alive and well. They just look a little different. Working with bloggers should be an integral part of your overall marketing strategy.
Today's bloggers are content creators, just like the influencer community in general. In fact, bloggers have diversified the way they post their content. Bloggers now post on Instagram, Facebook, YouTube, Patreon, and blogs.
The definition of a blogger has been expanded to include:
Traditional bloggers who post personal stories or blog content. The blog is usually hosted on WordPress or a similar CMS.
Instagram bloggers share longer captions with personal stories. This is a subset of the Instagram influencer community.
Vloggers who only share their content in video, hence the V for vlogger. Although they can share their videos on a website, they usually use a video website like YouTube or Vimeo.
What are the Differences between Bloggers and Influencers?
In short, social media influencers and bloggers have the same goals, but the difference is in how you achieve them with your content.
Bloggers and influencers want to reach large audiences with their content. A blogger's audience size is similar to other micro-influencers. However, bloggers focus on attracting an audience to their website, while influencers post on existing social networks.
Although all bloggers and influencers share compelling content in a unique way, influencers tend to make their content (e.g. Instagram posts) more image-centric, while bloggers focus on written content and video content.
Another difference between influencers and bloggers is revenue and monetization. Social media influencers and bloggers have different assets to monetize, so their brand deal structure and revenue generation channels are different.
Bloggers may place third-party advertisements on their site to generate revenue, create sponsored content, and sell courses or other goods. Influencers can generate revenue through their sponsored posts, branded offerings, affiliate commissions, and (sometimes) sales of their own products.
As influencer marketing and Instagram blogging evolve, the differences between these two groups become less clear. Many bloggers who got their start during the "blogging boom" in the early 2000s have also managed to amass significant followings on social platforms, making them both bloggers and influencers.
Influencer Collaborations with Bloggers
As bloggers and influencers quickly become members of the same community, brands need to seek relationships with bloggers and influencers to build brand awareness.
Reasons to work with bloggers:
Bloggers and Instagram Influencers
Working with bloggers and Instagram influencers could be as simple as creating a campaign around a single concept. If you own a clothing store, you can reach out to influencers and bloggers to create content on 10 ways to wear white after Labor Day. Influencers can post stylish outfits to their Instagram stories, while bloggers create high-quality blog posts about the same.
Read Also : How has Rare Beauty been received by consumers and the beauty industry since its launch?When you have influencers and bloggers who share the same concept, you can generate a high engagement rate for your digital marketing campaign that will drive your website visitors to purchase related products.
When influencers and bloggers create content, you also have the option to share it with your other marketing channels. Influencers can be good partners for providing photos of lifestyle products, while bloggers can be good at providing product reviews and other marketing resources.
Working with bloggers can be a way to diversify your brand's influencer marketing. They can offer additional benefits such as search engine optimized content and provide an alternative to typical influencer digital marketing campaigns.
If you're looking for ways to increase your brand exposure, bloggers can create content that's sure to resonate with your audience.