Following the relocation from San Diego in less than three years, the Chargers have not had an easy time to cultivate a fan base. LA has the Rams and many other huge football franchises so it may become rather difficult for the Chargers. But can they still succeed doing what they are doing with a relatively limited number of people following them? Let’s take a closer look as to what might bring the Chargers more exposure in Los Angeles.
1. Leverage Their History
However, they Chargers are relatively new to Los Angeles despite having roots from their days in San Diego. Could attract that faithful fan following to expand more in LA. They would be able to advertise achievements in the past seasons, celebrity players and important incidents in history. This could recall older fan to their affiliation to the team and hence make them continue supporting the Chargers despite them being in LA now.
2. Creating Strong Local Partnerships
The fact is that it is crucial to build the local networks. The Chargers must engage local business and marketing companies, schools and community events. This way the team becomes a part of the local activities and supporting such causes that will interest the residents of LA hence creating belongingness. The fans are more likely to have an affinity with the Chargers if they saw the team actively within their society.
3. Winning Helps, But Consistency is Key
Winning of the games is very vital. The victory attracts followers while at the same time it is incredibly important to stay consistent. The Chargers must prove that they are willing and able to put the right team together from year to year. Once their team gets better, more people will start supporting them. Moreover, a team that has powerful teams helps people to purchase tickets as well as the relevant merchandise, making them develop the fanaticism of that team.
Related: What football team plays in Columbus?
4. Engaging with Fans on Social Media
Social networking is a critical area in interacting with the younger generation, fans in this sense. The Chargers should not just avoid using Instagram, Twitter, and TikTok to communicate with the audience. Teasing some content or shots, features to interact with the players, and engaging fans on campaigns may help in keeping fan emotional charged even wen they are not at the stadium every game.
5. Targeting LA’s Diverse Demographics
It is known as the population of Los Angeles is quite diverse it means that people from other countries live there. Thus, making possible for the Chargers to target these diverse communities: Chargers should then host events that are likely to attract culture specific groups, different language communities etc. Ensuring that the team appears approachable by everyone in the entirety of LA will add to its fanbase.
Conclusion
Chargers do not have as many fans as are found in other teams in the city of Los Angeles but they stand public for a great chance to compete in the city. As such, the Chargers have the ability to explore their history, establish roots in the community, remain relevant / competitive, and be very active on social media platforms, all of which translates to gradual growth of fanbase. It is not only about having the people in the stadium for LA; it is about building true relationships with these people.
Anonymous 
Following the relocation from San Diego in less than three years, the Chargers have not had an easy time to cultivate a fan base. LA has the Rams and many other huge football franchises so it may become rather difficult for the Chargers. But can they still succeed doing what they are doing with a relatively limited number of people following them? Let’s take a closer look as to what might bring the Chargers more exposure in Los Angeles.
1. Leverage Their History
However, they Chargers are relatively new to Los Angeles despite having roots from their days in San Diego. Could attract that faithful fan following to expand more in LA. They would be able to advertise achievements in the past seasons, celebrity players and important incidents in history. This could recall older fan to their affiliation to the team and hence make them continue supporting the Chargers despite them being in LA now.
2. Creating Strong Local Partnerships
The fact is that it is crucial to build the local networks. The Chargers must engage local business and marketing companies, schools and community events. This way the team becomes a part of the local activities and supporting such causes that will interest the residents of LA hence creating belongingness. The fans are more likely to have an affinity with the Chargers if they saw the team actively within their society.
3. Winning Helps, But Consistency is Key
Winning of the games is very vital. The victory attracts followers while at the same time it is incredibly important to stay consistent. The Chargers must prove that they are willing and able to put the right team together from year to year. Once their team gets better, more people will start supporting them. Moreover, a team that has powerful teams helps people to purchase tickets as well as the relevant merchandise, making them develop the fanaticism of that team.
Related: What football team plays in Columbus?
4. Engaging with Fans on Social Media
Social networking is a critical area in interacting with the younger generation, fans in this sense. The Chargers should not just avoid using Instagram, Twitter, and TikTok to communicate with the audience. Teasing some content or shots, features to interact with the players, and engaging fans on campaigns may help in keeping fan emotional charged even wen they are not at the stadium every game.
5. Targeting LA’s Diverse Demographics
It is known as the population of Los Angeles is quite diverse it means that people from other countries live there. Thus, making possible for the Chargers to target these diverse communities: Chargers should then host events that are likely to attract culture specific groups, different language communities etc. Ensuring that the team appears approachable by everyone in the entirety of LA will add to its fanbase.
Conclusion
Chargers do not have as many fans as are found in other teams in the city of Los Angeles but they stand public for a great chance to compete in the city. As such, the Chargers have the ability to explore their history, establish roots in the community, remain relevant / competitive, and be very active on social media platforms, all of which translates to gradual growth of fanbase. It is not only about having the people in the stadium for LA; it is about building true relationships with these people.