This is a common complaint that all marketers hear on a regular basis. However, data from 2021 confirms that goldfish perform better when it comes to attention spans. They have an attention span of 9 seconds, while humans still struggle with 8 seconds.
If you put this in the context of marketing, you'll see thousands of marketers competing for 8 seconds of one person's time. So how do you compete?
Should we just post vacation details and relax after hitting the post button? Or should we just randomly promote our content with "Hey, look at this?"
If that sounds like you, you're missing a crucial part of the equation.
Since content creation is an important part of the plan, content promotion is the resource that will make it easier for your stores to spread the word.
What is Content Promotion?
Well, it's the process of distributing content across paid and organic channels. Some of these channels include social media, mailing lists, influencer outreach, and PPC advertising, to name a few.
According to the Content Marketing Institute, 86% of B2C marketers and 70% of B2B marketers in the United States use content promotion strategies in one form or another.
And when executed correctly, these strategies can increase brand awareness, increase sales, attract new leads, and most importantly, accelerate conversions, brand loyalty, and growth.
In addition to these benefits, an effective content promotion strategy can bring various benefits to your brand. Let's understand this in detail.
Why is content promotion important?
Examine your marketing strategy for a moment. You promote your brand on social media and share updates. what is the purpose? You want to be part of a place where your ideal audience gathers and builds awareness for your brand. Content promotion will help you do that.
Additionally, content promotion is essential for the following reasons:
1. Create Brand Awareness
Your social media profile, website, and blog have a tremendous ability to increase brand awareness. Sharing content across multiple platforms indirectly increases the retention value of your potential customers and boosts your marketing efforts.
2. It makes sharing easier for others.
The reason for introducing content promotion is to make it easier for the audience to see. For example, if you turn parts of your blog into a tweet, you can grab the attention of a whole new audience with a quick retweet.
3. Encourage your prospects
Engage your prospects by promoting your blog or white paper. This convinces them to take action and enter the next stage of the funnel. For example, posting an interesting and engaging email marketing campaign encourages readers to take the next step.
Content promotion is undeniably part of your marketing strategy.
54% of B2B marketers said their company had a lot of success with content marketing.
Read Also : What are some of the most common cultural stereotypes associated with people from the United States?
Wellington Importadora
This is a common complaint that all marketers hear on a regular basis. However, data from 2021 confirms that goldfish perform better when it comes to attention spans. They have an attention span of 9 seconds, while humans still struggle with 8 seconds.
If you put this in the context of marketing, you'll see thousands of marketers competing for 8 seconds of one person's time. So how do you compete?
Should we just post vacation details and relax after hitting the post button? Or should we just randomly promote our content with "Hey, look at this?"
If that sounds like you, you're missing a crucial part of the equation.
Since content creation is an important part of the plan, content promotion is the resource that will make it easier for your stores to spread the word.
What is Content Promotion?
Well, it's the process of distributing content across paid and organic channels. Some of these channels include social media, mailing lists, influencer outreach, and PPC advertising, to name a few.
According to the Content Marketing Institute, 86% of B2C marketers and 70% of B2B marketers in the United States use content promotion strategies in one form or another.
And when executed correctly, these strategies can increase brand awareness, increase sales, attract new leads, and most importantly, accelerate conversions, brand loyalty, and growth.
In addition to these benefits, an effective content promotion strategy can bring various benefits to your brand. Let's understand this in detail.
Why is content promotion important?
Examine your marketing strategy for a moment. You promote your brand on social media and share updates. what is the purpose? You want to be part of a place where your ideal audience gathers and builds awareness for your brand. Content promotion will help you do that.
Additionally, content promotion is essential for the following reasons:
1. Create Brand Awareness
Your social media profile, website, and blog have a tremendous ability to increase brand awareness. Sharing content across multiple platforms indirectly increases the retention value of your potential customers and boosts your marketing efforts.
2. It makes sharing easier for others.
The reason for introducing content promotion is to make it easier for the audience to see. For example, if you turn parts of your blog into a tweet, you can grab the attention of a whole new audience with a quick retweet.
3. Encourage your prospects
Engage your prospects by promoting your blog or white paper. This convinces them to take action and enter the next stage of the funnel. For example, posting an interesting and engaging email marketing campaign encourages readers to take the next step.
Read Also : What are some of the most common cultural stereotypes associated with people from the United States?Content promotion is undeniably part of your marketing strategy.
54% of B2B marketers said their company had a lot of success with content marketing.