Today, guest blogging stands out as the key measure that can help you establish your online presence and reach your audience faster and more efficiently.Whether you are a professional blogger or just starting, the guest post in other blog can really promote your brand.In this ultimate guide, let me share all the latest information of its series, methods of guest article submission, and the knowledge of guest post rules and how to properly submit blog content to top blogs.
The mechanism of writing for another blog or website as a guest blogger is known as guest blogging.In return, the guest blogger offers recognition to the blog owner, in the form of name, brand or website link in the blog post or in the author’s profile.This win-win partnership benefits the blogger because they get the exposure they can offer a new outlook on the content and the website because they get new content for their audience.
Guest posting is one of the most critical components of content marketing and SEO today for the following reasons.Here are a few:
Increase Brand Exposure: It also helps to write comments on blogs which receive more traffic or are more relevant to your subject matter to reach out to new audience and customers.
Build Authority and Trust: Whenever you submit guest articles on credible sites, you get to show the world that you are an expert on a certain topic, which is always a good way towards gaining credibility in your line of specialization.
Drive Traffic to Your Website: Guest posts include links to your own site and such traffic is generally organic and can enhance your search engine results page ranking.
Expand Your Network: Guest blogging establishes you with other industry players meaning that you can build relationships, partnership, and future invites to guest blog.
Enhance SEO: Links coming from reputed websites in relation to your domain increase the authority status of your website thereby enhancing the amount of traffic generated towards your website by search engines.
When you are ready to leap into guest blogging you should be clear on who you want to guest post for.There are various ways to find blogs that accept guest contributions:
The simplest technique of identifying opportunities for guest posting includes identifying blogs that accept guest posts.Use search terms like:
If you are looking to submit content, any site that has ‘write for us’ or ‘guest post guidelines’ page will usually have a clear format of how to go about it.Ensure you keep the publishing firm’s particular guidelines on subject matters, word limits and style before you send the article.
At other times, it is difficult to locate a submission page within the blog but the blog can still accept guest posts.You can use search terms like:
There are two other ways of how you can locate guest post opportunities; you should be on the lookout for links such as ‘submit your content,’ or ‘submit post.They are typically found in the footer or the header and show that anyone can submit material to this blog.By entering keywords such as ‘submit content’, ‘submit guest post’ or ‘submit article’; you can easily find websites with submission forms.
When you locate a blog you’d like to contribute a guest post to, the next thing you need to do is follow the guest post guidelines of the website.These guidelines must be followed to the letter if one’s guest post is to be considered for publication.
Most guest post guidelines will include the following:
Topic Relevance:When writing a guest article, make sure it is in the right topic of the blog and its readership.Topics should be in harmony with site’s topic and should be as close to site’s tone as possible.
Word Count:It is not unusual to find blogs that set number standards regarding the work’s length.Make sure to follow this guideline strictly though the maximum accepted length is a taboo if exceeded.
Formatting: Certain types of blogs may have layout requirements like the kind of headlines, images, or any divisions in the content are allowed.
Original Content: Almost every website’s guest posting policy allows only unique content and not reposted or copied content.
Backlinks:Commonly, Web sites are allowed external referencing back to the contributor’s site; nevertheless, within Blogs the limit on back link within the guest article is usually imposed.You should always pay attention to how many links a guest post allows when you are reading guidelines.
Bio and Author Information:Most of the blogs provide author box with a brief description and the author’s website or social media profile link.However, some of the weblogs can restrict the use of material containing promotional information.
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Guest blogging can be different from having your own blog, because in this case you need to write with audience and owner of the blog in mind.Here are a few best practices to help you craft a successful guest article:
When writing the blog, do so considering the receptor audience of the blog.What challenges do they face?What do they want as a solutions?The benefit of doing so is that you are making your guest post relevant and useful to the target market of your guest post.
Quality is key.Achieving such audience demands blogs will only post well written, new and more importantly valuable information.There should be no spelling and grammatical mistakes in your guest post, is focused and provide something valuable to the readers of the site.
Writing a guest post, your first step should be to create a sense that the readers should not let go of your post.Be sure to include what the post will tackle and what readers will find out once they go through the post.
When it comes to guest post that are informative in nature, the those that can bring useful information are highly regarded than those that give general information.Your readers should have something they can use or should be able to reflect upon when they are done.
Support your cases with appropriate pictures and figures.Visuals give your post more appeal and make it easier to pass on to other people.Ensure that you are having a photograph that you are allowed to use it or better still you use a photograph which is non-commercial.
That’s right, ideally, every guest post should be concluded with a specific call to action (CTA).No matter if your call to action is going to be to visit your website, to follow you on social networks or subscribe to your newsletter, make sure it is as clear and persuasive as possible.
A guest post is one of the major processes of guest blogging and the last step to it involves writing a post for submission on the blog.Here’s how you can successfully submit your guest article:
Each site presented here has specific submission guidelines.To some, you can send an email inquiry; to others, they offer a submission form.It is required to read descriptions carefully, such as, a brief pitch before the post or when submitting your work to the site.
Also, when submitting your guest post, it is recommended that you include a personal pitch.Don’t just send out a mass email message, do your homework on the blog that you are submitting your content to, and try pointing out why your content will be a good fit.This makes the chances of acceptance to be high.
Closely look at the links that you are inserting in the guest post and that they are not in a wrong place.Adding more links can be perceived as spamming which lowers your chances of getting published.
Finally, you submit your guest post, then wait for the response.Some of the blogs may take their time to reply, most probably taking weeks because of the many people who submit their ideas.If you do not hear back, you can politely remind the employer about your submission after, for instance a few weeks.
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Finally, after the acceptance and publication of your guest post, the real work comes in when you have to interact with your new audience.Here’s how you can maximize the benefits of your guest contribution:
Promote your guest post on your personal social media accounts to have more visitors to your content.This can help to create more page views for the blog and new followers for your own account as well.
Most of the blogs that host guest authors offer their readers an opportunity to comment on the articles that they publish.Socially interact with the readers by being active in the response section and working on your Follow Back technique.
If you have guest posted, then you can turn the post into another format like a video, infographic or create a follow up to the post.This way you can get as much clicks out of it as possible and will also bring people back to the first post.
Guest blogging still ranks as one of the best and efficient SEO strategies that every blogger should try out yet very powerful in terms of creating brand awareness and recognizing other bloggers and influencers in the same niche.By Learning the submission process, Guest post writing guidelines and creating high quality content, you can now harness the benefits of guest blogging for your brand.
So, guest posts can become universal tools in content marketing if appropriate tactics are applied.Whether for blog posts, ‘write for us’ or becoming a guest author today, so much is possible to do and be achieved.Just continue tweaking your process and with time, you will start enjoying the benefits of guest blogging.